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Tasman Bay Food Co. – Our Story

More than 25 years ago our founder Brian Hirst had a vision to create an innovative food production business using healthy and delicious produce from the Nelson region. Nelson has a unique climate – calm, warm and sunny, and crops such as apples, berries, hops and grapes are grown in abundance.

Brian wanted to make food and beverage products that were healthy, tasty and appealed to a diverse range of people across borders and age groups. One of the first products that Brian and his team developed was Juicies – freshly pressed Nelson apple juice blended with other fruit juices into sachets. Juicies were originally designed as a lunchbox drink – but school children had other ideas and started the trend of eating them frozen.

Today, Tasman Bay Food Co. is still a family-owned business and we’re still in the business of making Juicies. As well as Original Juicies which have become a staple in school canteens in New Zealand and Australia, we’ve developed innovative new products such as Juicies Tubes – now sold in nine countries around the world.

Tasman Bay Food Co. has an awesome team of about 50 staff and we're proud to be building on the legacy Brian began – by making naturally healthy, simple and delicious food products. We hope you love our Juicies as much as we do!  

See more about Tasman Bay Food Co. here.


Juicies Products

Original Juicies

Original Juicies have been sold in school canteens since 1990. They come in seven yummy flavours and are great value. Now available in fundraising packs and combo boxes in the ambient iceblock aisle in New Zealand supermarkets.

Juicies original school


Frozen Juicies

These are the Juicies you’ll find in the freezer section of the supermarket in New Zealand. They come in four flavours – Tropical, Wildberry, Lemonade and Orange, contain no added sugar and have a 5 Star Health rating.  These Juicies need to be kept frozen.

Frozen Juicies supermarket

 Juicies Original Frozen Bars Supermarket iceblock

Juicies Tubes

Developed for export markets, Juicies Tubes are now sold in nine countries around the globe.  You’ll also find freezers with Juicies Tubes in popular summer holiday spots around New Zealand.  If you're a business owner and would like to talk to us about getting a Juicies freezer, please call us on 0800 148 276.

Juicies Tubes

Coconut Juicies

New for summer 2017/2018 are Coconut Juicies in Mango, Pineapple & Strawberry flavour. Available from New World and Pak'n'Save supermarkets in a 4-pack, Coconut Juicies are also sold individually in some cafes, school canteens and convenience stores.  If you're a canteen or business owner and would like to talk to us about getting a Juicies freezer, please call us on 0800 148 276.

Coconut Juicies tubesCoconut Juicies box supermarket


Moosies are the totally cool flavoured milk freeze for kids on the go. Now with five yummy flavours to choose from, this product is one of the champions of the school yard. Moosies are available in delicious Chocolate, Strawberry, Lime, Blue Moon & Banana.


Moosies flavour range


New Zealand

Juicies are sold in almost all New Zealand supermarkets and in many school canteens.  You can also purchase Juicies fundraising packs through our online store. Moosies are also available in many school canteens.


Original Juicies, Juicies Tubes and Moosies are sold in school canteens. If you’re interested in purchasing Juicies or Moosies in Australia, please contact us and let us know where you are located so we can put you in touch with your closest distributor. 


Juicies tubes are available in these countries:

Hong Kong

South Korea


United Arab Emirate


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All good stuff Freshly pressed Nelson apples blended with delicious fruits, berries (and very little else).

I Love Juicies & Moosies